Case Study: book-n-drive improves personalized email communication with Mailjet

book-n-drive - Customer Case Study

book-n-drive, a leading carsharing provider in Germany’s Rhine-Main region, needed a way to make customer email communication more relevant and scalable as its user base grew. The company wanted to tailor messages by user type and location, automate campaigns, and reduce the marketing team’s manual workload, so it turned to Mailjet for an email delivery and automation service.

With Mailjet, book-n-drive centralized its email marketing, used segmentation to target users by behavior, carsharing model, and location, and set up automated onboarding, reactivation, and milestone campaigns. The result was a simpler, more efficient workflow with reliable inbox delivery, stable performance at up to 200,000 emails per month, and significantly reduced manual effort for the marketing team.

book-n-drive

Charlotte Rothländer

Marketing Manager