Case Study: Zapier improves email delivery and customer communication with Mailgun

Zapier’s 21:10 Mailgun email strategy keeps customer messaging reliable

Zapier, an automation platform, uses Mailgun to handle its email delivery needs. The company required a reliable solution to send both transactional and marketing emails, such as welcome messages and system alerts, while ensuring best practices for deliverability and relevance.

By implementing Mailgun's email API, Zapier efficiently manages its entire email workflow. This allows their team to focus on improving their core application instead of the complexities of email infrastructure. According to their VP of Customer Operations, Mailgun provides a dependable service that helps Zapier maintain credibility with its own customers by ensuring timely and reliable email delivery.

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