Case Study: TextMagic achieves 93.77% email deliverability with Mailgun

TextMagic Improves Deliverability Rate With Mailgun

TextMagic is a global bulk SMS and messaging provider that also sends notifications, reminders and marketing emails on behalf of its customers. As their messaging volume grew (TextMagic customers send over 2.5M texts monthly), their in‑house mail servers began to struggle—TextMagic lacked the time and resources to maintain email infrastructure and needed a reliable way to ensure critical messages reached recipients.

TextMagic moved its transactional and marketing email sending to Mailgun (with some messages routed via Sendwithus), gaining easy integration, faster throughput and more reliable delivery. As a result they now send over 200,000 emails per month with a 93.77% delivery rate, giving the team confidence that business‑critical communications are being delivered.

Textmagic

Brit Tammeorg

Digital Marketing Manager