Case Study: Scribd improves email engagement and lifecycle automation with Iterable and Mailgun

Scribd boosts signups 30% with Mailgun

Scribd, a global digital reading platform with over 100 million monthly visitors, outgrew its legacy martech stack as its subscriber base expanded. The challenge was to efficiently manage high messaging volumes and leverage user data for personalized communications to boost engagement and reduce churn. To modernize its operations, Scribd partnered with Iterable and Mailgun.

By implementing Iterable's cross-channel automation and Mailgun's reliable email delivery service, Scribd built robust lifecycle programs. The solution enabled a 30% increase in month-over-month signups and allowed the team to seamlessly send over a million emails daily. Mailgun's dependable platform provided the necessary stability and scaling, contributing significantly to the program's success.

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