Case Study: PUBG Corporation boosts email delivery rates with Mailgun and Mailjet

PUBG boosts email delivery from 90% to 98% with Mailgun

PUBG Corporation, a major video game developer, faced challenges scaling their email program to support rapid player growth. Their previous provider had a slow domain authentication process, and they needed a more responsive and scalable solution to ensure seamless account creation and communication for their millions of players. They turned to Mailgun for its developer-focused API and ease of use.

Mailgun implemented a solution using its API for transactional emails and its Deliverability Services, which provided a dedicated Technical Account Manager. The manager recommended IP segmentation to separate marketing and transactional email streams, protecting the reputation of critical account emails. This strategy, combined with migrating to Mailgun and Mailjet, increased PUBG's overall email delivery rate from 90% to 98%, ensuring more reliable player communications.

PUBG Corporation