Case Study: Vero (email remarketing company) scales personalized, trackable email campaigns with Mailgun (email delivery & analytics provider)

How Ruby-Based Vero Uses Mailgun’s Campaign Analytics API To Deliver And Track Personalized And Scalable Marketing Campaigns

Vero, a Ruby-based email remarketing company, helps online businesses send individualized, data-driven emails instead of one-size-fits-all newsletters. Their challenge was handling delivery and tracking at scale—avoiding the operational burden of maintaining mail servers, tracking pixels, URL stores, IP/DKIM management—so they could focus on UI, UX and analytics.

By wrapping Mailgun’s API, Vero delegates sending to Mailgun and uses the Campaign Analytics API to collect delivery, open, click and unsubscribe stats for each campaign variation, reducing complex tracking to a few lines of code. The outcome: reliable, scalable campaign delivery, accurate analytics, premium features for customers (subdomains, dedicated IPs, DKIM), faster support and fewer operational headaches—letting Vero scale quickly and concentrate on product innovation.

Vero

Chris Hexton

CEO, Vero