Case Study: Cinemark achieves seamless customer confirmations and fewer support tickets with Mailgun's Email Validation API

How Cinemark utilized Mailgun to streamline their customer service experience

Cinemark, a major movie-theater exhibitor known for pioneering digital tickets, prioritizes seamless customer connections. In 2018 they discovered some guests who opted into communications weren’t receiving emails because of misspelled or variant addresses, creating missed confirmations and extra guest-service work.

Cinemark integrated Mailgun’s Email Validation API into their signup flow to provide real-time corrections and suggestions, consolidating validation and transactional email under one provider. The easy integration reduced invalid addresses, cut related guest-service tickets, improved productivity, and delivered a smoother customer experience.

Cinemark

Joe Dan Galyean

Vice President of Application Development, Cinemark