Case Study: AdRoll achieves reliable email sending and tracking with Mailgun

How AdRoll sends & tracks emails in their Ruby app using the Mailgun API

AdRoll, an email marketing company, needed a reliable way to send and track customer emails in its Ruby on Rails app without building its own email infrastructure. It used Mailgun API services to power message delivery and analytics for events like opens, clicks, bounces, and unsubscribes.

Mailgun implemented the email sending and tracking backend for AdRoll, using API-based message delivery and webhooks to feed engagement data back into the app. This helped AdRoll maintain reliable email service and stronger analytics, with the team saying they could better support marketers and preserve customer credibility through Mailgun.

AdRoll

Peter Clark

Chief Executive Officer