Case Study: Woohoo Inc. grows client relationships and course engagement with MailerLite

Woohoo Inc avoids cold calls for 23 years with MailerLite

Woohoo Inc., a workplace happiness consulting firm, wanted to grow by attracting large corporate clients without engaging in any outbound sales or cold calling, which its founder disliked. To build his business, he needed a way to draw clients to him through content and nurture long-term relationships directly, for which he turned to the email marketing platform MailerLite.

Using MailerLite, Woohoo Inc. implemented a value-first email newsletter strategy, segmentation for targeted promotions, and automation for course engagement. This solution allowed them to build a sustainable pipeline with zero cold calls over 23 years, achieving an average 35% email open rate and growing the business solely through inbound client interest driven by their content and email marketing efforts with MailerLite.

Woohoo Inc