Case Study: SERP Institute reaches 38,000+ educators and boosts national impact with MailerLite

SERP Institute reaches 38,000+ educators with MailerLite

SERP Institute, an education nonprofit, faced the challenge of reaching a large national audience of educators and stakeholders without a dedicated marketing team or budget. They needed an efficient way to communicate, promote events, and recruit for studies. They turned to MailerLite for its email marketing service to solve this.

Using MailerLite's intuitive tools like segmentation, click maps, and send-time optimization, SERP Institute built a highly engaged community of over 38,000 subscribers. The solution enabled them to efficiently pack out events, secure a speaking spot at SXSW EDU through voter outreach, and recruit 60 schools for a research study at a fraction of the previous cost. MailerLite provided the foundation for the nonprofit to achieve a significant national impact.

SERP Institute