Case Study: Japan Ski Experience boosts email engagement and sales with MailerLite

How this travel agent increased email engagement and sales with MailerLite

Japan Ski Experience, a travel agency specializing in ski holidays in Japan, faced a post-pandemic challenge when its email engagement dropped sharply after switching email service providers. The company relied on its subscriber list to drive leads and bookings, but poor deliverability was hurting performance and threatening a key revenue channel.

MailerLite helped Japan Ski Experience recover by improving inbox placement and making campaign management easier with tools like the drag-and-drop builder, segmentation, reporting, and website forms. With MailerLite, engagement rose above both its previous provider and Mailchimp, spam complaints dropped to 0 on a 25,000-subscriber newsletter, and the agency now gains about 70 new subscribers per day during peak season.

Japan Ski Experience

Lindsay Colbert

Japan Ski Experience