Case Study: Hyggekrog grows a thriving e-commerce store with MailerLite

How this solo founder went from 100 followers to a thriving e-comm store

Hyggekrog, a boutique candle e-commerce brand founded by Jennifer Peddio, needed a simple way to handle email marketing while she managed everything else herself, from product creation and shipping to promotion. She chose MailerLite after it was recommended in a business course and started using it when she had just 100 Instagram followers.

MailerLite helped Hyggekrog connect its Shopify store, automate emails, add pop-ups and forms, segment customers, and track performance. The results included a welcome email with over 90% open rate, a newsletter averaging over 50% open rate, and a Christmas pre-order campaign that generated 19 sales, all while helping grow the brand into a thriving store with more than 9,000 Instagram subscribers.

Hyggekrog

Jennifer Peddio

Founder