Case Study: Live The Creed boosts repeat sales and customer value with MailerLite

How this founder turns one-time buyers into high-value customers with email

Live The Creed, an emergency medical kit brand, relied on Instagram to drive sales, but algorithm changes reduced visibility and hurt revenue. Founder Jonathan Barbera also used Meta Ads, but high acquisition costs made it difficult to stay profitable and turn first-time buyers into repeat customers.

MailerLite helped Live The Creed build an email marketing system to capture buyer emails through Shopify pop-ups and forms, automate follow-up campaigns, segment customers, and send newsletters and limited-edition offers. With MailerLite, Live The Creed turned one-time buyers into returning customers, with limited releases selling out in an hour or two and email becoming a scalable sales engine that improved profitability.

Live The Creed

Jonathan Barbera

Founder