Case Study: Buildcamp achieves a sold-out online course launch in 6 hours with MailerLite

How this founder sold out a bootcamp in 6 hours with a newsletter promotion

Buildcamp, the no-code course platform founded by Gregory John, needed a faster way to manage marketing while juggling curriculum creation, lessons, and operations. Using MailerLite for email marketing, Gregory was able to run newsletters, segment audiences, and promote launches effectively without being a marketing expert.

MailerLite helped Buildcamp streamline newsletter creation with reusable templates, drag-and-drop design, audience segmentation, dynamic content, automations, and API integrations. The results were strong: a 50-seat bootcamp sold out in 6 hours, 250 people joined the waitlist within 24 hours, and targeted emails achieved an 86.26% open rate and 7% click-through rate for active subscribers.