Case Study: 100DaysOfNoCode achieves a 12,000+ student email course with MailerLite

How one no-code creator grew an email course to 12,000+ students

100DaysOfNoCode, founded by Max Haining, needed a way to turn social buzz into a sustainable audience and deliver a long-form no-code learning experience at scale. Using MailerLite, the team built landing pages, signup forms, pop-ups, a weekly newsletter, and automated email flows to support its 100-day course and community growth.

MailerLite enabled 100DaysOfNoCode to run a 70-email automated course that acted like an LMS, with personalized paths based on learner clicks and behavior. The result was major scale and engagement: the course has been completed by over 12,000 students, while a separate lead magnet helped generate more than 3,000 subscribers in 10 days, all powered by MailerLite.

100DaysOfNoCode

Max Haining

100DaysofNoCode