Case Study: The Festival at Sandpoint sells ~25,000 event tickets a year with MailerLite

How MailerLite helps this nonprofit sell ~25,000 event tickets each year

The Festival at Sandpoint, a nonprofit that hosts summer concerts and music education programs, needed a cost-effective way to sell thousands of event tickets each year with limited staff and budget. Using MailerLite’s email marketing platform, the organization relied on email to reach its audience, grow its subscriber list, and promote concerts more reliably than social media alone.

MailerLite helped The Festival at Sandpoint send unlimited campaigns, segment audiences by purchase history and concert genre, and use forms, pop-ups, surveys, and a drag-and-drop editor to create targeted, engaging emails faster. The results were strong: every campaign triggered a clear sales spike, with about 300 to 500 clicks to the ticketing platform per email and roughly 25,000 tickets sold across 9 concerts each year, while also filling volunteer and food vendor spots more easily.

The Festival at Sandpoint

Cienna Roget

The Festival at Sandpoint