Case Study: Food For Fitness grows app downloads and turns social followers into customers with MailerLite

How MailerLite helped this creator turn his social audience into a number 1 app

Food For Fitness, founded by creator and author Scott Baptie, needed a better way to turn its large social media audience into paying customers. To solve that challenge, the company used MailerLite to move followers from social channels into an owned email list and then direct them toward the Food For Fitness app.

MailerLite helped Food For Fitness build landing pages for lead magnets, automate nurture and win-back sequences, and send targeted campaigns that promoted app downloads and launches. The results were strong: Food For Fitness became the UK’s number 1 high-protein recipes app, grew to over 100,000 subscribers, and achieved a 41% open rate and 2.11% click-through rate, with email consistently driving sales and downloads.

Food For Fitness

Scott Baptie

Founder