Case Study: Fridja achieves stronger e-commerce sales and customer engagement with MailerLite

How Fridja builds relationships that lead to e-commerce sales with email

Fridja, a home appliances company, needed a better way to build customer relationships and drive e-commerce sales through email marketing. After trying several platforms, founder Ben Fridja chose MailerLite for its mix of power and ease of use, using it with his WooCommerce store to manage campaigns and customer communication.

With MailerLite, Fridja created personal, content-rich email campaigns and automated flows for post-purchase follow-up, pre-orders, abandoned carts, and promotions. The results included high open and response rates, strong sales from email, and a standout product launch that generated pre-orders equal to 25% of sales before stock arrived—an outcome Ben credited directly to MailerLite.

Fridja

Ben Fridja

Founder