Case Study: Biovie boosts email opens by 45% with MailerLite

How Biovie gets 45% more email opens with a one-click MailerLite feature

Biovie, an e-commerce brand focused on vegan raw living foods, needed a more effective and affordable email marketing platform to engage its 50,000+ subscribers and drive sales for limited-time offers. After using Mailchimp, the company switched to MailerLite for its lower cost, easier-to-use interface, better reporting, and simple Prestashop integration.

With MailerLite, Biovie uses automation tools like the automatic resend feature to re-send campaigns to people who missed the first email, boosting opens by 45% and generating thousands of additional views. This has helped the brand sell about 90% of its promotion stock through email, including around 5 tons of mangos in one campaign, while also improving tracking and increasing clicks and sales with MailerLite.

Biovie

Eric Viard

Founder