Case Study: Because of Marketing grows an 8,500-subscriber email list with MailerLite

How ‘Because of Marketing’ turned a social following into an 8,500-subscriber email list

Because of Marketing, led by Rachael Higgins, needed a better way to turn a large social media following into a direct audience she could reach and monetize through email. After struggling with a slower previous platform, she moved to MailerLite to manage newsletters, signup forms, and automations that could help grow her subscriber list and strengthen customer relationships.

MailerLite helped Because of Marketing quickly migrate, set up templates and automations, and use features like signup forms, landing pages, and “send to unopened” resends to improve engagement. The results were strong: the email list grew to 8,500 subscribers, a lead magnet brought in 400 new subscribers in a single day, and email drove around 40% of ticket sales for a recent in-person event.

Because of Marketing

Rachael

Because of Marketing