Case Study: ChoZan builds trust and drives high-ticket B2B sales with MailerLite

ChoZan boosts newsletter opens to 60%+ with MailerLite

ChoZan, a China research and digital transformation company, faced the challenge of building trust and staying top of mind with potential clients for their high-ticket B2B services. They needed to move their large social media following to a platform they owned to nurture leads more effectively and gain valuable data insights. They turned to the email marketing services provided by MailerLite.

MailerLite provided the solution with its suite of tools, including signup forms, automation builder, and deep analytics via its MCP server. ChoZan used these to capture leads with in-depth reports, automate nurturing sequences, and send a highly engaging newsletter. The result was an impressive email open rate of over 60%, far exceeding industry benchmarks, which helped them effectively prime leads for their $12,000+ services and maintain a clean, active subscriber list.

ChoZan