Case Study: Ripple Yogawear boosts email revenue with Mailability

How We Drove 59.9% Email Attributed RevenueBy Using Klaviyo + Mailability’s AI-Driven Intent Scoring

Ripple Yogawear, an eco-friendly yoga apparel brand, was experiencing a slowdown in its email marketing performance despite using Klaviyo. Their manual segmentation was inefficient, making it difficult to identify which subscribers, particularly on suppressed and inactive lists, had the potential to re-engage. They also struggled to maintain personalized communication with shoppers as they moved between marketing campaigns and automated flows.

Mailability implemented its AI-Driven Intent Scoring to address these challenges. Their solution intelligently identified high-potential shoppers across all lists and pinpointed the optimal time to re-engage them with targeted messages. This approach revived cold leads and ensured timely personalization. The results were significant: Ripple Yogawear achieved a 59.9% increase in email-attributed revenue, a 67.5% increase in total store revenue, and a 20.6% increase in on-site activity.

Ripple Yogawear

Adva Bruner

Founder and Head Designer