Case Study: SmellWell achieves 151.5% higher email revenue with Mailability’s AI-driven intent scoring

How We Drove +151% Email RevenueBy Using Klaviyo + Mailability’s AI-Driven Intent Scoring

The customer, SmellWell, an eco-friendly odor eliminator brand, faced a challenge with its email marketing. Despite a solid initial strategy using Klaviyo, their results had plateaued. They struggled to effectively re-engage a large pool of dormant shoppers, and their manual segmentation efforts were limiting scalable revenue growth and risking deliverability.

The vendor, Mailability, implemented its AI-driven intent scoring to provide precise, real-time segmentation for SmellWell's campaigns and flows. This solution automatically identified and targeted high-intent shoppers. The results included a 151.5% increase in email revenue, a 63.25% boost in total store revenue, and a 281.25% increase in on-site activity, all within 30 days.

SmellWell

Anton Haglund

Co-founder