Case Study: Underoutfit achieves 106X ROI with Mailability's AI-driven Intent Scoring

How UnderOutfit achieved 106X on ROI by Using Klaviyo and Mailability's AI driven Intent Scoring

Underoutfit, a global e-commerce brand selling women's bras, had built strong manual email segments and flows through Klaviyo but suspected they were missing significant growth opportunities. Their challenges were two-fold: manual segmentation couldn't adapt quickly enough to individual shopper behavior at scale, and their existing flows were not responsive enough to engage customers immediately after they showed peak purchase intent, causing potential conversions to slip away.

Mailability addressed these challenges by implementing its AI-driven Intent Scoring and AI Hyper Intent flow. This solution provided real-time, dynamic lists that targeted shoppers based on their immediate intent and triggered automated messages at the perfect moment after campaign engagement. As a result, Underoutfit achieved a 106X ROI, with a 7.3% increase in revenue from the AI lists and an 8.37% lift in revenue and on-site activity from the AI flow.

Underoutfit

Felix Leshno

Co-founder