Case Study: Karma and Luck Achieves 30.75X ROI with Mailability’s AI-Driven Intent Scoring

How Karma and Luck Achieved 30.75X On ROI By Using Klaviyo + Mailability’s AI-Driven Intent Scoring

Karma and Luck, a lifestyle brand selling jewelry and home décor, faced challenges with diminishing returns from their existing Klaviyo email marketing. They had a large segment of unengaged customers they were hesitant to contact for fear of damaging their sender reputation, and they struggled to deliver personalized, quiz-based content at the optimal time to drive engagement.

By implementing Mailability’s AI-driven intent scoring, Karma and Luck could intelligently target customers. Mailability’s solution identified shoppers showing renewed intent for safe re-engagement and determined the perfect moment to send hyper-personalized content. The results were significant, including a 30.75X ROI, a 34.9% increase in total store revenue, and reactivation flows that generated 14.5% of their total email revenue.

Karma and Luck

Dayana Gordina

Senior Marketing, Email and Retention Manager