Case Study: Calypsa Doubles Email Revenue with Mailability

How Calypsa 2X'd their email revenue during BFCM with Mailability.io

Calypsa, an eCommerce brand specializing in modest swimwear, wanted to elevate its email marketing and maximize revenue during the BFCM sales period. Their challenge was to avoid harming their sender reputation by reaching unengaged subscribers while still activating high-intent shoppers. They partnered with Mailability to integrate its AI-driven intent scoring algorithm and segmentation tools to address this.

By implementing Mailability's AI Revival Flow and intent-based segmentation, Calypsa successfully identified and re-engaged over 33,000 shoppers. This strategy protected their deliverability while dramatically increasing engagement. The results from Mailability's solution included a 138% increase in email revenue and a doubling of their overall BFCM revenue compared to the previous year.

Calypsa

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Ecommerce Manager