Case Study: Blush achieves 36.57X ROI with Mailability’s AI-Driven Intent Scoring

How Blush Achieved 36.57X On ROI By Using Mailability’s AI-Driven Intent Scoring with Milkshake Media

Blush Lingerie, a Canadian e-commerce brand, needed to scale their email marketing volume without losing relevance or harming their deliverability. They partnered with Mailability to implement its AI-driven intent scoring to better personalize their campaigns and identify real-time buying signals.

By leveraging Mailability's AI-powered software, Blush created adaptive customer segments and precisely timed emails based on real behavior. This solution delivered a 36.57X ROI, a 57% increase in on-site activity, and a 55.1% lift in email-driven revenue.

Blush

Justin N Ajmo

President