Case Study: Mulberry makes London Fashion Week more accessible with Maido's Google Ventures Sprint

Mulberry brings London Fashion Week online in a 5-day sprint with Maido

The customer, a fashion company named Mulberry, faced the challenge of making the exclusive London Fashion Week event more accessible to a wider online audience. They commissioned the vendor Maido, along with other partners, to run an Innovation Sprint using a service based on the Google Ventures design sprint methodology to address this business problem.

Maido's solution involved facilitating collaborative workshops to design a system using 360-degree cameras that could be accessed remotely via phones and tablets. This allowed unseen content to be captured and shared with fans unable to attend. Through a rapid five-day prototyping process, Maido was able to test and validate the ideas, resulting in a fast and meaningful solution for the client.

Mulberry