Case Study: Josh Wood Colour transforms hair colour consultations and e-commerce with Maido

Josh Wood Colour reaches thousands of women across the UK with Maido

Josh Wood Colour, a world-leading name in hair colour, faced the challenge of translating its renowned salon experience into a successful e-commerce business. The vendor Maido was engaged to conduct a discovery sprint and build an e-commerce website to help scale the brand's new system of home colour products online.

Maido implemented a headless Shopify solution to create a future-proof and scalable site. A key feature was a digital consultation tool in the form of an automated chatbot that provides personalized product recommendations and advice, digitally replicating Josh's expert consultation process. This solution made content and inventory management simple and secure for the business.

Josh Wood Colour