Case Study: Hutchesons' Grammar School boosts Open Day and Entrance Assessment engagement with Maguires' Outdoor & Digital Campaign

Hutchesons' Grammar School boosts CTR to 2.81% with Maguires

Hutchesons' Grammar School, a top independent school in Glasgow, faced the challenge of standing out in a highly competitive market to drive awareness for its Open Day and Entrance Assessment events. The school engaged the vendor Maguires to create a recognisable and authentic campaign that would differentiate them and resonate with their target audience.

Maguires developed a cohesive creative campaign built around the school's vision, focusing on individual pupil types to showcase the diverse opportunities available. The solution utilized a mix of outdoor and highly targeted digital advertising. The campaigns delivered exceptional results, significantly outperforming industry benchmarks with click-through rates of 2.81% and 2.51% and a cost per click of just £0.15. The Entrance Assessment campaign, in particular, spent 31% less but delivered 14% more landing page views, demonstrating a significant improvement in efficiency for Hutchesons' Grammar School.

Hutchesons' Grammar School