Case Study: Emma Loen builds a premium salon brand with Maguires

Emma Loen wins Scottish Hair Salon of the Year in 2023 with Maguires

Emma Loen, a boutique luxury salon, required modern branding and a digital strategy to stand out in a crowded market. The salon partnered with Maguires for a comprehensive suite of services including art direction, branding, design, and digital marketing to realize the full potential of its new venture.

Maguires designed a complete branding package, rolling it out across offline and online assets, and produced a brand film and social content. The solution led to significant growth for Emma Loen, including an expanding client list, the opening of a second flagship salon, and winning Scottish Hair Salon of the Year in 2023. Maguires continues to collaborate with the salon to produce high-quality content and grow the brand.

Emma Loen