Case Study: Migros saves over 50% on annual IT infrastructure costs with Magnolia CMS

Why Switzerland's largest retailer chose Magnolia for its digital presence

Migros, Switzerland’s largest retailer and one of the world’s biggest retailers, needed to consolidate a distributed web infrastructure into a single, easy-to-manage platform. The company sought a CMS that supported multisite and multilingual content, web-based editing with live preview, easy integration with external systems, and a fast, low-risk migration to stop investing in legacy infrastructure and increase business agility.

After a four-stage evaluation, Migros selected Magnolia and piloted a migration of www.migros.ch with Magnolia partner Aperto, completing the move in six months using Magnolia’s Standard Templating Kit. The new platform sped up content publishing with customized editing interfaces, automated regional offers and media handling, improved site navigation and search, and delivered tangible savings — over 50% on annual IT infrastructure costs.

Migros

Philippe Stuker

Head of Digital Marketing