Case Study: Virgin America achieves nearly twice as fast flight bookings with Magnolia CMS

Virgin America delivers exceptional experiences with Magnolia

Virgin America, the award-winning U.S. airline known for mood-lit cabins and innovative in-flight amenities, needed to modernize its digital presence to drive revenue and reinforce its brand across a rapidly growing mobile audience. The challenge was to distribute rich content and booking functionality across devices while reducing the resources required to support that architecture.

Virgin America selected Magnolia CMS to build a cross-device content distribution architecture; Magnolia enabled a streamlined, responsive site that supports branded content and booking workflows on smartphones, tablets, and desktops. As a result, customers now book flights nearly twice as fast on any device, while the airline benefits from a more efficient platform and improved mobile engagement.

Virgin America

Luanne Calvert

VP of Marketing and Communications