Case Study: Selecta achieves greater agility and marketing flexibility with Magnolia CMS

Selecta creates even more agile processes with the help of Magnolia

Selecta, Europe’s leading route-based unattended self-service coffee and convenience food provider headquartered in Switzerland, operates in 16 countries with 10,000 employees and 476,000 points of sale serving over 10 million consumers daily. Facing varied local marketing needs, multiple acquired brands and many multilingual sites, Selecta needed a scalable, flexible CMS that would support decentralised content management while allowing IT to maintain centralized control and integrations.

Selecta implemented Magnolia CMS to manage the corporate and country sites, empowering local teams to create and maintain multi-language content while integrating centrally with Microsoft Dynamics, ClickDimensions, Bynder, chat systems and Google Analytics. The result is a reliable, secure and highly available platform that streamlines workflows, improves customer engagement, democratises new functionality across markets and scales with Selecta’s continued growth.

Selecta