Case Study: Salling Group cuts e-commerce costs by 45% with Magnolia DXP

Salling Group cuts TCO by 45% with Magnolia CMS

Salling Group, Denmark's largest retailer, faced significant challenges due to a fragmented technology landscape built through acquisitions. They managed over 20 websites across eight different e-commerce and content platforms, which was costly, slowed down time to market, and created a disjointed experience for customers. To streamline operations, they sought to consolidate their platforms and break up a monolithic system, selecting the Magnolia digital experience platform (DXP) for its headless content management capabilities.

By implementing Magnolia in a composable architecture with commercetools, Salling Group consolidated its technology stack. The solution provided a centralized content hub for marketers and a modern framework for developers. As a result, Magnolia helped the retailer reduce its total cost of ownership by 45%, accelerate the delivery of new content and features, and improve site performance through integration with a CDN.

Salling Group