Case Study: Sainsbury’s achieves streamlined cross-brand digital experiences and cost savings with Magnolia CMS

Sainsbury’s transforms digital presence with Magnolia

Sainsbury’s — following its 2016 acquisition of Home Retail Group — needed to unify a growing digital footprint across Sainsbury’s Groceries Online, Argos, Tu and Habitat. Multiple, disconnected CMS tools led to inconsistent customer journeys, inefficiencies for content authors and the challenge of bringing distinct brands together while preserving their identities.

By adopting Magnolia’s modular, flexible CMS and a Light Development approach, Sainsbury’s integrated brands with minimal coding and downtime, enabled headless rendering, personalization, Visual SPA previews and content reuse. The change sped up publishing, raised author satisfaction, delivered measurable cost savings and improved customer KPIs, while allowing legacy systems to be phased out smoothly.

Sainsbury’s

Rob Sargent

Senior Lead Product Manager