Case Study: Ping An achieves 53% faster content updates and 65% more site traffic with Magnolia CMS

Ping An speeds up the content lifecycle with Magnolia

Ping An, a leading Chinese financial services group, faced slow, error-prone content updates on its English website because a custom CMS lacked versioning, approval workflows and responsive layouts. Editors had to manage publishing outside the system and create multiple device-specific layouts, causing inconsistencies and manual rework.

By adopting Magnolia CMS Ping An consolidated content from multiple sources into a single content app, used Magnolia’s Light Development framework and modular templates to speed development, and delivered a consistent, secure cross‑channel experience. The migration took under two months with a two‑developer team; since launch editors publish reliably with about 53% faster article updates and roughly 65% higher visitor traffic.

Ping An

Celia Wang

Public Relation Manager, Content Strategist