Case Study: Nationale Nederlanden achieves 43% increase in mobile usage and 53% more organic traffic with Magnolia CMS

Nationale-Nederlanden benefits from its new, innovative and easy to manage website

Nationale‑Nederlanden, a 170‑year‑old insurance group active in 18 countries, partnered with Efigence to redesign its Polish site (nn.pl). The goal was to deliver a modern, brand‑compliant, mobile‑first experience that improved usability, boosted web traffic and increased conversions.

Using Magnolia and Efigence’s design and development team, they created an intuitive, responsive portal with faster desktop loading, improved content management and clear contact channels. The result: +37% average time on page, +43% mobile usage, +53% organic traffic and +16% more leads, plus market‑leading desktop load times and a markedly better mobile experience.

Nationale Nederlanden

Paulina Sygnatowicz

UX Design and Content Marketing Expert