Case Study: Liberis achieves faster global content delivery and rapid multi-site launches with Magnolia CMS

Magnolia helps Liberis strengthen international online presence

Liberis is a leading fintech that provides flexible funding to small businesses and was preparing a global rebrand that required a stronger, more consistent international online presence. Their existing CMS made even small updates slow and developer-dependent, prevented real-time updates to interactive tools like eligibility checkers, and made it difficult to publish consistent content across UK, US and partner sites.

Liberis implemented Magnolia Cloud CMS to give marketers a single hub for content, visual previewing, campaign management, personalization by country/segment, and integrations with existing systems — plus a Create Once Publish Everywhere workflow. The migration was completed in a month, enabled the launch of five sites (including UK and US), accelerated content delivery by three times, reduced costs and developer reliance, and positioned Liberis to roll out more local-language sites.

Liberis

Rafferty Gifford

Digital Marketing Lead