Case Study: King of Watersports achieves 55% traffic growth and improved engagement with Magnolia CMS

Magnolia helps King of Watersports curate an exceptional experience

King of Watersports is the UK’s largest online watersports retailer and the world’s biggest kitesurf provider, offering a wide range of kit from wetsuits to kayaks. Rapid range expansion and seasonal campaigns strained a small marketing team—site metrics showed more browsers but fewer conversions—so the business needed a more efficient, scalable way to broaden reach, improve discovery and deliver a market-leading shopping experience.

By deploying Magnolia CMS with Commercekit (via Konstructive), King of Watersports implemented a content-and-commerce mashup: an easy-to-use design hub for asset curation, content reuse to reduce duplication, improved SEO, search and navigation, and multi-site personalisation for currencies and locales. The result was a 55% increase in site traffic, 14% longer time on site, higher revenues and average order value, and a more efficient model that supports growth without proportionally increasing overhead.

King of Watersports

Charlie Kernan

Managing Director