Case Study: Essentra achieves flexible, integrated digital experiences with Magnolia CMS

Magnolia gives Essentra the flexibility to customize digital experiences

Essentra Components, a UK-based manufacturer of small but essential parts with over 65 years in business, faced a digital challenge after multiple acquisitions: a monolithic CMS that couldn’t integrate brands, adapt quickly to changing needs, or connect with modern e-commerce and marketing tools. This made rolling out new capabilities slow and risked inconsistent user experiences across sites.

Switching to Magnolia’s CMS provided a modular, easily integrated platform that linked with Essentra’s e-commerce and DAM, allowed marketers to publish without IT, and avoided complex asset migrations. The lightweight, Java-based solution was quick to implement, supported on‑premise or cloud deployment, enabled five local-language site launches (with 20+ markets planned), and delivered faster content updates, unified experiences and greater scalability.

Essentra

Basheer Shahul

Architecture Director