Case Study: VSP increases leads and sales with Magnolia CMS

How VSP, a global eye care leader, increased leads and sales with Magnolia

VSP, a global leader in vision and eye-care benefits serving 75 million members, relied on numerous sites to educate audiences and drive sales but faced a fragmented, slow content process—editors worked in Word docs, changes passed to front‑end and back‑end developers, and lead generation was constrained. VSP needed a flexible, scalable CMS to speed publishing, improve collaboration across marketing and development, and boost leads.

VSP implemented Magnolia (Enterprise Edition after piloting Community), enabling marketers to create and approve content directly with intuitive tools, custom apps and workflows, and multisite support. Integrations with Act‑On, Salesforce and Google Analytics let forms feed leads to sales in real time; as a result, Eyefinity now launches changes in minutes, has improved collaboration and agility, and reports increased lead generation and sales while rolling Magnolia out to more properties.

VSP

Chris Rankin

Marketing Manager