Case Study: Visana achieves digital service leadership with Magnolia CMS

How Visana uses Magnolia to become the digital service leader among Switzerland’s health insurers

Visana Services AG, one of Switzerland’s leading health and accident insurers, needed to replace an expensive, hard-to-use legacy CMS (Vignette) that hindered editor productivity, integrations and its digital ambitions. With an intranet receiving ~350k page views/month and an external site ~400k/month, the company sought a scalable, open platform with easy content creation, personalization and reliable performance to protect and grow its digital leadership.

Visana chose Magnolia (implemented with partner Namics) and launched a new corporate site within nine months, integrating SAP-driven employee data, legacy webapps, responsive multi-language sites, a MyVisana customer portal and an online premium calculator. The result was a more stable, extensible platform with faster development and deployments, lower technology costs, improved editor experience and increased traffic—supporting Visana’s goal to lead in digital healthcare services.

Visana

Stephan Schöll

Head of Development Center ECM