Case Study: Viking Cruises launches a seamless omnichannel booking portal in six weeks with Magnolia CMS

How Viking Cruises launched an innovative online booking portal with Magnolia CMS

Viking Cruises, a leading river and small-ship ocean cruise operator with over 70 vessels and roughly 400,000 annual guests, faced growing demand from digitally savvy customers for seamless self-service booking and omnichannel experiences across desktop, mobile and IoT devices. To meet this, Viking needed a modern, headless-capable CMS that also offered marketer-friendly workflows and flexible content modelling to support global teams and complex content relationships.

Viking selected Magnolia CMS as a centralized content hub, leveraging its hybrid headless capabilities, Amazon S3 integration, flexible content models and configurable workflows to power an online booking portal and content-rich sites. The solution went live in six weeks, reduced content creation from weeks to minutes, centralized more than a million digital assets (the river site alone uses 600,000+ assets), streamlined approvals and publishing, and delivered rapid ROI through consistent omnichannel experiences.

Viking