Case Study: Ticket Leisure Travel achieves market-leading online engagement and scalable bookings with Magnolia CMS

How Ticket defended its position as the leading Scandinavian travel agency

Ticket Leisure Travel, the largest private travel agency in Sweden (sales $700m) and a leading Scandinavian operator with 72 retail stores, was challenged by the rise of price‑comparison sites offering a “100% online” purchase experience. With customers increasingly researching online — 80% of in‑store bookers had already visited the site — Ticket needed to raise the bar for its web properties while preserving its retail service advantage.

By implementing Magnolia (with Softronic) and its Blossom Spring integrations, Ticket delivered real‑time pricing, payment processing, Google Maps hotel listings and collaborative authoring workflows that speed time‑to‑market and simplify content publishing. The upgraded, scalable and “future-proof” platform now supports more than 350,000 daily holiday searches, reduces in‑store handling and training costs, and lets Ticket offer richer, lower‑cost online services while maintaining its retail differentiation.

Ticket Leisure Travel

Katarina Sjögren Petrini

CEO