Case Study: Ticino Turismo achieves personalized multichannel experiences with Magnolia CMS

How Ticino offers personalized multichannel experiences with Magnolia

Ticino Turismo’s ticino.ch is the main portal for tourism in Ticino, Switzerland, serving thousands of visitors daily. The organization needed a mobile-first, multilingual site that let partners edit and extend shared tourism data, supported social sharing, and replaced an overcrowded, hard-to-navigate interface with a clearer, more user-friendly experience.

Technology partner Tinext implemented Magnolia CMS (using the STK plus custom templates and paragraphs), added social-feed integration and geolocation/language-based personalization, and connected the site to the HikeTicino app and interactive kiosks. The result is a scalable, multichannel platform that delivers personalized homepages and social content, gives local partners autonomy to create promotions, and increases engagement and goodwill across tourist boards and service providers.

Ticino Turismo

Luca Preto

Online Manager