Case Study: Purolite achieves a scalable, localized global web platform with Magnolia CMS

How Purolite uses Magnolia to deliver customer satisfaction across the globe

Purolite, a global leader in ion exchange, catalyst and specialty resins, needed a scalable, maintainable digital platform to manage more than 1,500 technically complex products and global sales and marketing operations. Facing fragmented product data, dozens of technical attributes, and the need for extensive localization and rapid content updates, Purolite engaged Magnolia partner Williams Forrest to re‑architect and relaunch its global website on Magnolia CMS.

Williams Forrest delivered a customized Magnolia implementation: a performant, multilingual site and administration portal that lets editors create and publish pages, products and categories without developer involvement. The solution added language localization, CRM integration, responsive architecture and behavioral tracking, producing a clean, easy‑to‑use interface, consistent global UX, localized landing pages for field offices and a single source of product and customer data that speeds time‑to‑market and improves customer satisfaction.

Purolite

Jeffrey Frain

Global Marketing Director