Case Study: Middle East Broadcasting Center Group achieves 90% faster microsite creation and 75% lower support costs with Magnolia CMS

How MBC became a faster, leaner media machine

MBC, the largest broadcaster in the Middle East with 165 million viewers across 12 TV channels, 2 radio stations and a busy online portal, faced an unstable, slow CMS that made publishing manual and expensive. Microsites took weeks to launch, maintenance and support costs were five times higher than expected, and growing traffic was becoming unmanageable for its editorial team.

Working with Aperto to implement Magnolia, MBC introduced a scalable, RTL-ready CMS with a customized “content pool” module and a single-screen editor interface, enabling single-sourced content reuse and faster workflows. The change let roughly 100 staff publish and update content far more efficiently, cutting microsite creation time by 90% (to 10% of the previous time), reducing support costs by 75%, and delivering reliable 24/7 content to viewers.

Middle East Broadcasting Center Group

Adriaan Bloem

Senior Manager Online