Case Study: Marella achieves rapid e-commerce growth and seamless omnichannel experiences with Magnolia CMS

How Marella created ‘haut de gamme’ e-commerce sites

Marella, the contemporary women’s fashion brand of the Max Mara Group, needed to reshape its multi-language e-commerce presence. The challenge was to integrate a platform with its existing commerce system to deliver a consistent, seamless omnichannel customer experience, boost online sales, reduce content-upload errors, and lower the workload of teams managing many language sites.

Following a business-needs assessment, Open Mind implemented Magnolia as a multi-brand, multi-country, multi-language CMS integrated with Marella’s e-commerce platform. The solution simplified content management and mobile publishing, reduced mistakes and operational overhead, sped up fashion content publication, and produced measurable results within days — a significant uplift in e-commerce turnover and a high-quality shopping experience across desktop and mobile.

Marella

Antonio Farini

CIO