Case Study: Dippin’ Dots achieves seamless eCommerce integration and empowers marketers with Magnolia CMS

How Magnolia helped Dippin’ Dots seamlessly integrate with a more functional eCommerce tool

Dippin’ Dots, the U.S.-based maker of the iconic ice cream beads, needed to replace an outdated eCommerce backend that couldn’t support modern payment methods or a customizable checkout, while preserving the marketer-friendly, headless content capabilities they’d relied on Magnolia CMS for over the past decade.

Partner Crescendo integrated BigCommerce with Magnolia using Magnolia’s connectors, enabling modern payments (Apple Pay, Google Pay) and a more flexible checkout without restricting content workflows. The result: a smoother shopping experience and a non-technical marketing team that can quickly build and preview templates and pages using a wide range of customizable components.

Dippin’ Dots